Consumer Behaviour Essay Example | Topics and Well Written Essays - 1250 words - 1

Consumer Behaviour - Essay Example In today’s world, most wives are much educated and employed. So surely while deciding on the attributes of TV sets, the husband and wives would have more equal dominating power. The sex-role structure orientation would leave the women with more dominating power than the men in the family. The family life cycle would have an affect on the dynamics of decision making. In the young married stage the decision would be dominated equally by the wives and husbands. In the later stages husbands are supposed to be more dominated. A TV advertiser would could make an advertisement for a high end expensive TV to attract more men than women. As per the opinion leadership theory, an opinion leader is the person who is quite accustomed to media and advertisement. He tends to interpret the meaning of those advertisements to the lower end users of the same. An opinion leader, mostly, is an expertise in a particular field. Sometimes viewers are more inclined to get influenced by the opinion lea ders as they believe that they know more than the consumers. In such a case companies use such leaders in the advertisements.